Pay Per Click (PPC) and Search Engine Optimization (SEO) are two methods that people use in order to build a profitable site. It is very easy to find differences between the two methods. The main difference is that SEO can be used at no extra cost. Pay Per Click actually costs extra money to use. SEO involves optimizing your site so that your website can rank high in the keywords that you are using. This will result in a lot of organic and free traffic. Meanwhile, pay per click has you pay for every visit that you get from a user. SEO and PPC make up an overall concept that is called Search Engine Marketing (SEM).
Another key difference with PPC and SEO is that sites that are using PPC are placed in separate areas from the organic search results. Often times, the advertised listing is in a different shade. There are other things that indicate that the listing is an ad. Some listings have a button with the word “ad” on it. While you are paying for your ads and are more likely to get results, there is still a need for a little bit of optimization. The placement of your ad depends on your keywords. the ones that you use in your ad, landing page and other uses of your keyword. Your ad is typically placed above the organic results, on the side of the organic results, or both.
Organic results are only going to be at the center of the search pages. The position of your listing depends on the optimization of your site when it comes to SEO on the site and off the site.
While SEO does not cost any money unlike PPC, there are other things that you have to put forth as an investment. This is a lot of effort, work and time. While it is good to be able to get free traffic, you have to do a lot of work to earn it. For every keyword that you are interested in using, there is a lot of competition. In order to get visits to your site, you need a site that really stands out in quality. You also need a plan for SEO in order to reach the top 5. Unfortunately, there are no shortcuts, so it is not a good idea to look for one. Pay no attention to what “SEO” companies market to you. Knowledge of search engines and SEO are vital to traffic. Fortunately, you can hire an SEO expert if you lack in this area.
We spoke with the guys at Clicks Geek and they said with Pay Per Click, there are plenty of factors that determine the cost. One example is the cost of clicks on Google Adwords. The popularity of the keyword is one of the factors of the overall cost. It is every bit as complicated as it sounds. You only pay for the clicks of your ad. You get an estimate of your CPC from the Google Keyword Tool.
SEO has the edge when it comes to traffic potential. If you have a high rank in your site, then you will likely get a lot more traffic than you would in a PPC campaign. A large majority of traffic goes to the sites thta are in the top five in keywords. Not only do you get a lot of traffic, but you do not have to pay for it.
When it comes to conversion, this is where PPC shines the most. If you have a highly targeted ad, then you may get some visits. You will not get as many visits as SEO, but you have people that are looking ot buy something.
Both SEO and PPC are difficult to master. They can take years in order to bring about satisfactory results. It is probably better to hire an expert in order to carry out the task of optimizing your site so that you can get plenty of returns in your investment.
PPC First, SEO Later
PPC and SEO can work together in order to bring about a successful site. If you want faster results, then PPC can give you what you are looking for. You can also use this in order to figure out the better converting keywords. After that you can try to rank high in search engines with these keywords.
With a high converting product, you can use PPC. SEO can be used for limited budgets. Another advantage with SEO is that any results you get tend to last a bit longer than with PPC.